Postage is the largest cost of most mailings making up over 50% of the spend. There are multiple strategies that can be utilized from mixed client manifesting to moving mail closer to its destination, to USPS^® quarterly incentives, or consolidating spend under your own direct Presort arrangements.  There could be additional savings by changing from Flats to Letter or from First-Class Mail^® to Marketing Mail^® or validating that full service IMb (Intelligent Mail^® Barcode) discounts are in effect.  The key is we act as your subject matter experts that understand what is available and can push the service providers to optimize the spend.

Printing is the next biggest area with large variations in costs. Does everything have to be in color, can roll print be used instead of cut sheet and is high speed inkjet printing viable instead of laser.  Postal Advocate can guide you to the best options available to reduce costs.

Print suppression by converting to email or web presentment is one of the best ways to reduce costs. Understanding the full printing and mailing costs could provide a business case to offer incentives to clients who go electronic.

Image creation, storage, and presentment can be a significant cost that can grow drastically based on the longevity of images that are stored and accessed. By understanding the total cost of this spend, provides the means to decide if it makes sense to offload this work from the service providers to your own storage models.